Dove for Men vs. Old Spice
Tuesday, February 9th, 2010Perhaps you saw the bold move by Dove (traditionally a brand with a strong female target audience) to branch into men’s products with this ad:
Old Spice responded with this:
Point to Old Spice.
Perhaps you saw the bold move by Dove (traditionally a brand with a strong female target audience) to branch into men’s products with this ad:
Old Spice responded with this:
Point to Old Spice.

Check out these two great videos on YouTube. The audio is from a presentation by Microsoft about upcoming features on Vista, but the visuals are the current version of OS X which has been out for over a year.