Check it:
Looks pretty good to me. Expected, but good. Give them some time to mess around a bit and get really comfortable with the platform and I think it’ll be even better.
While this video demonstration alone doesn’t make me want to run out and buy an iPad right away, I’d definitely pay extra for a digital subscription along side the standard print version.
On a separate note, digital print publications (I may have just coined a new term) will have the ability to track effectiveness of advertising in a way never before possible. Think about it: instant A/B testing in a print publication. Push out the new edition, give it a week, then replace the lower performing of the two ads. Never before possible in “print” media. Plus, you can get data on exactly who sees your ad, for how long and whether or not they interact with it.
What did you think of the video? Did it get you excited for the iPad?
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I’d probably subscribe to more magazines if they were readily available in this format, but it’ll be a while before this exact rendition is on the ipad… wired is collaborating with Adobe, so apple will likely do everything they can to prevent it from happening on their platform.
I stand corrected… it looks like it is in fact going to be on the iPad after all, via an AIR app…
It was developed in AIR but as far as I know, Apple hasn’t allowed AIR on the iPhone or announced support for it on the iPad. If I had to guess right now, I’d say Wired is going to have to redo it on a different platform.