Check it:

Looks pretty good to me. Expected, but good. Give them some time to mess around a bit and get really comfortable with the platform and I think it’ll be even better.

While this video demonstration alone doesn’t make me want to run out and buy an iPad right away, I’d definitely pay extra for a digital subscription along side the standard print version.

On a separate note, digital print publications (I may have just coined a new term) will have the ability to track effectiveness of advertising in a way never before possible. Think about it: instant A/B testing in a print publication. Push out the new edition, give it a week, then replace the lower performing of the two ads. Never before possible in “print” media. Plus, you can get data on exactly who sees your ad, for how long and whether or not they interact with it.

What did you think of the video? Did it get you excited for the iPad?