Dove for Men vs. Old Spice

Posted on February 9, 2010 in: Uncategorized|Jump To Comments

Perhaps you saw the bold move by Dove (traditionally a brand with a strong female target audience) to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice.

black naga

winner = old spice
black naga

winner = old spice
Jeff Stephens

I’ve been using Dove for years, and no one has ever accused me on not being a man. I’d like to see someone try.
Jeff Stephens

I’ve been using Dove for years, and no one has ever accused me on not being a man. I’d like to see someone try.
sister christian

jeff, you clearly smell like a girl.
sister christian

jeff, you clearly smell like a girl.
paul

Ok, dove for men smells absolutely amazing, but old spice after hours smells like ******* cologne. that **** is good
paul

Ok, dove for men smells absolutely amazing, but old spice after hours smells like ******* cologne. that **** is good